Hi lovelies,
Both running a blog and running a social media presence are big parts of modern business. If you’re running an ecommerce site, having a well crafted online presence is the best way to bring new customers in. If you’re trying to offer a service as a freelancer, this is the best way to get your name out there in front of the right people. The online world is your oyster, and you can use it to get as creative as possible! But you need to create content that works on both - here are a few tips that’ll help you curate a healthy content schedule.
Create Hype Through a Content Series
Creating a content series has a lot to offer. One day you can hint you’re announcing something, then you can do a giveaway, and then you can talk about ways you’re seeking to help customers with further problems. This means you now have long form content that gets released periodically, and that is a good way to keep people's attention over time without overwhelming them.
Not only does this ensure they come back for more, but they never just unfollow or unsubscribe from an email chain. You can retain a lot more of your online following this way, and use both your social media and your blog in tandem - they can get equal coverage here without much of a problem.
Give a Preview on Social Media
If you’ve got something new to drop, such as a new product or a flagship product update, give a preview on social media ahead of time. You can then link this to the drop itself later on, such as a week or month later. It’s another good way to create hype, and is also a great way to tie your two sections of the online world together. If you’ve got more followers on your social media, you can funnel some of them towards your blog, and vice versa.
Diversify Your Content Calendar
Then it’s time to take another look at your content calendar and consider how ‘samey’ it might be right now. After all, if you’re only posting one type of content on a regular basis, people are going to get bored! And even when you’re trying to come up with new content that works on both a blog and a social media profile, you can’t just hit the same notes each time.
So try something different from time to time. For example, look into shooting video content that expands on previous points you’ve made, or answers questions, or goes into detail over a customer solution that people have been asking for. You can then tie this into a small post outlining your new video, and then follow it up with videos later on down the line.
If you want to create content that works for both a blog and for your social media, use tips like these to guide the way. Remember, high quality content will always win out!