Hi lovelies,
Today’s consumers expect seamless and frictionless experiences everywhere they go. Whether ordering takeout, booking a hotel, or buying movie tickets, customers want to be able to do everything from their phones without having to type anything. This is why mobile card readers are essential equipment for any business owner who accepts cards as payment. These devices enable you to accept payments directly through your phone and streamline the entire process so that you can get back to helping your customer as quickly as possible. In this blog post, we’ll cover 5 reasons why your small business must invest in a mobile card reader if you accept credit cards from customers.
More consumers pay using their phones.
Mobile card readers are ideal for businesses where many customers pay using their phones because more and more people are using their phones to pay for products and services. It’s expected that as many as 70% of all credit card transactions in 2022 will take place on mobile devices, up from 50% in 2018. This shift is happening for a few reasons. First, more and more people are using their smartphones for daily tasks like banking and managing their finances. Second, smartphones have become more secure and easier to use. With a mobile card reader, you can accept payment from any customer who has a smartphone.
Speed up your checkout process.
Mobile card readers let you accept payment directly from a smartphone. You don’t have to manually type in card numbers, expiration dates, and cardholders’ names into a computer. Instead, you can swipe the card directly through your phone’s camera and then approve the payment with your phone’s built-in fingerprint sensor or your PIN. This significantly speeds up your checkout process since you don’t have to enter card information on a computer manually. While it might only take a few seconds to enter this information, it can add up to a significant amount of time if you have a lot of customers. This can help you speed up your checkout process, keep your customers happy and reduce the chances of manually typing in the wrong information.
Perfect for pop-up shops, exhibitions, and more
Mobile card readers are perfect for pop-up shops, exhibitions, and any other type of business that may be temporary. Since the card readers, such as a wireless credit card reader from Payanywhere are wireless and IP67 water-resistant, you can easily set them up in a booth, tent, or other temporary structure. When you’re done with the booth, you can pack up your reader and take it with you. This is much easier than wrangling a computer, monitor, and other equipment into a smaller space. This means you can take your business on the road to events like craft fairs and pop-up shops and even set up a table at a farmers’ market.
It is faster and more convenient.
Although it takes a few minutes to set up a mobile card reader, it is faster and more convenient than a traditional magnetic stripe reader. Magnetic stripe readers require an employee to stand at the counter, swipe each customer’s card, and manually type card information into the computer. This process can take significant time, especially if you have a long line of customers. With mobile card readers, employees must swipe the card through the smartphone and approve the payment. It’s much faster than a magnetic stripe reader because there’s no need to type in card information.
More protection against fraudulent payments.
Mobile card readers protect more against fraudulent payments than magnetic stripe readers. Since you are not manually entering card information into a computer, you have a reduced risk of accidentally typing in the wrong information. This is especially important for businesses like restaurants with a high risk of accepting fraudulent payments. For example, many restaurants have employees take the customer’s order, run their credit card, and then give them their receipt. In this scenario, accidentally entering the wrong card information is easy. This is less likely to happen with a mobile card reader since you only need to swipe the card and approve the payment.