Hi lovelies,

More than 4 billion people in the world use social media. Social apps have evolved from networks of friends and colleagues into powerful business platforms. If you’re not already using social media marketing to attract customers, or you’re struggling to draw attention to your brand, here are some simple steps to grow your following. 

Identify the best platforms
One of the most common mistakes business owners make when trying to launch social media marketing campaigns is choosing the wrong platforms. Most businesses can benefit from avoiding a scattergun approach and focusing on key apps that are popular among their target audiences. Use market research to identify the best platforms and get to know your target customer. Find out what kind of content they like to see, which types of posts they’re most likely to like or share and which promotions they respond to positively. Channel your energy and funds into platforms that your ideal customer uses and streamline your strategy. 

Host a competition or giveaway
Promotions are a brilliant way to build a following quickly and introduce your brand to new followers. Host a competition or giveaway and encourage people to get involved and spread the word. Set a deadline and outline the instructions clearly. Try to maximize exposure by specifying that entrants need to like and share the post, tag friends and follow your account. You should find that follower numbers tick up as news of the competition spreads. Keep posting about the prize to build anticipation and incentivize shares. Once you’ve chosen and announced a winner, start building hype around the next giveaway to keep people interested and ensure they continue to follow your account. 

Boost your follower count
In the world of social media, it’s hugely beneficial to have a large number of friends and followers. If people are talking about your account, or they see that you have a big following, they’ll want to jump on the bandwagon too. As well as hosting competitions and offering promotions and discounts, you can also boost your follower count by taking advantage of follower packages for apps like Instagram. You can find out more and try them online. Working with influencers and teaming up with other brands can also help you attract new followers and raise brand awareness. If you are going down this path, it’s crucial to select influencers and brands that are relevant to your business and your target market. 

Engage, engage, engage
Social media is not just a fantastic platform for selling products and services. It also provides golden opportunities to engage with followers and customers. Take the time to respond to comments on social media, answer questions, strike up conversations and encourage feedback and reviews. Establish relationships and connect with your following. Share your brand story and values, get to know your customers and use their suggestions and ideas to enhance and improve your social strategy.

Social media offers amazing opportunities for businesses and brands to boost sales, raise brand awareness and engage with friends, followers and customers. If you’re struggling to make an impact, or you don’t use social media marketing, take these tips on board. Identify the best platforms, boost follower numbers and engage with your following.