Hi lovelies,
As a social media influencer, I get to go to some pretty cool parties from swanky soirees to sweaty workouts, but one thing that never disappoints is seeing the smiling face of Lan Belinky, the co-founder of boscia whether sipping designer mermaid cocktails or getting our groove on while boxing.
Lan’s vision, energy, and overall girl-boss-ness isn’t just inspiring, but it’s also infectious and makes you want to up your entrepreneurial game. So if you’re like me and ready to up level in life, check out Lan’s story below and since we obviously love all things beauty and skincare, don’t forget to get the skinny on boscia’s new Renew Collection!
LAN BELINKY
CO-FOUNDER, boscia
With deep rooted beauty beginnings, Lan Belinky was destined to lead a global skincare brand. Born and raised until her young teens in Japan, the infamous center of skin care innovation, Lan was fascinated by the infinite beauty trends and tactics she was continually exposed to. Mesmerized by her Grandmother's meticulous 6-step beauty ritual and her Aunt's unique product application practices; the allure of the beauty world naturally beckoned.
In the Spring of 1996, Lan's family moved to the United States so her Father and boscia Founder, Gen Inomata, could realize his dream of bringing Japanese influenced skincare stateside. Lan spoke solely Japanese at the time and worked diligently to learn English as a second language and acclimate into the American culture that was so brand new to her – but always, always held close her Japanese roots.
Fast-forward a few years later, Gen's dream was realized and boscia was born. Lan attended The University of the Incarnate Word and graduated with a degree in Business Marketing, while spending every available moment helping to cultivate boscia. After graduating, Lan joined boscia full-time and helped lead many of the brand's major milestones including the first foray into prestige retail. Lan passionately believed in the power of boscia's fusion of botanical (BŌ) science (SHA), and that powerful skincare results could in fact be obtained from good-for-you ingredients. Lan attributes much of her contributions to boscia's growth directly to her biculturality. boscia's first collections (Tsubaki, Sake and Charcoal) were all inspired by her Japanese heritage as was BB Cream, which was the first of its kind to hit the US prestige retail market and garnered staggering success. In the Summer of 2010, Lan unearthed the Luminizing Black Charcoal Mask which catapulted to skincare fame and created the instantly gratifying peel-off mask craze. The Luminizing Black Charcoal Mask continues to reign as a boscia fan-favorite.
boscia PEPTIDE TRIO EYE CREAM
Available on boscia.com + Sephora, ($40)
This ultra-rich eye cream packed with boscia’s signature triple peptide blend deeply softens, nourishes and hydrates the delicate eye area, targeting fine lines and wrinkles to achieve a well-rested, youthful appearance.
INGREDIENT HIGHLIGHT
Peptide Blend
Stimulates and increases skin cell renewal
Smoothes and plumps fine lines and wrinkles
Green Tea Extract
Antioxidant-rich formula repairs and protects skin from aging
Calms irritation, evens out discoloration and soothes redness
Hyaluronic Acid
Locks in moisture to keep skin looking hydrated, plump and supple all day long
Minimizes dryness, fine lines and wrinkles
Organic Almond Oil
Nourishes skin and reduces fine lines and wrinkles
Reduces dark circles skin impurities
Organic Avocado Oil
Conditions skin and helps reduce fine lines and wrinkles
Boosts collagen production
Organic Sesame Oil
Deeply moisturizes, softens and smooths skin
Removes toxins from the surface of skin
Inti-inflammatory and antibacterial aids in clearing skin and preventing blemishes
boscia RESURFACING TREATMENT TONER WITH APPLE CIDER VINEGAR
Available on boscia.com + Sephora, ($28)
This AHA and BHA infused treatment toner with 20% Acid Complex exfoliates and revitalizes dull, dry skin to reveal a brighter and healthier complexion. Apple Cider Vinegar tones and softens wrinkles while Willow Herb and Jojoba Leaf gently nourish and hydrate to reveal more even, radiant baby-soft skin.
INGREDIENT HIGHLIGHT
AHA’s (Glycolic Acid)
One of the most powerful and effective Alpha Hydroxy Acids
Removes dead skin, smooths fine lines and minimizes pores
Regularizes skin by treating and reducing blackheads and blemishes
Reduces hyperpigmentation and age spots
BHA’s (Salicylic Acid)
Beta Hydroxy Acid extracted from Willow Tree Bark
Removes dirt, product buildup and dead cells from the surface of skin
Purifies and reduces blemishes and breakouts
Apple Cider Vinegar
Rich in Vitamin C to help stimulate the natural production of collagen, tone and smooth skin
Balances skin by removing bad bacteria and regularizing skin pH
Aloe Barbadensis Leaf Juice
Calms and soothes sensitive skin
Nourishes and combats dryness with moisture binding ingredients
Willowherb and Jojoba Extracts
Improves skin elasticity and suppleness
Minimizes inflammation, redness and irritation
