French Connection just launched their Make A Scene campaign initiative, which utilizes a digital film machine that gives users the power to produce unique, personalized film at the click of a button.

A variety of scenes from their Spring 2013 campaign are available to choose from and it’s up to you to decide their perfect beginning, middle and end. Users can also add in special effects and select a soundtrack to complete their creation. They are essentially allowing our customers and fans the opportunity to become their own “film makers” through our Spring campaign.

Film entries can be made here: http://makeascene.frenchconnection.com/

Once a video is complete, all participants are then asked to share their finished film with as many people as possible through their social networks. The film with the most shares will win an incredible all-expenses paid trip to the Sydney 2013 Film Festival in June. Runner up prizes include $500 and $1,000 shopping sprees.

If you would like to see what one of these short, creative 60 second films could look like, here are some videos:

My video: http://po.st/UuIwGA

Dylan's video: http://tinyurl.com/bsjz2l4