Hi lovelies,
On Thursday night I had the pleasure of attending a live listening party of ATTLAS' newest single, "Aspen," that debuted on April 1st. His new music was created using Microsoft Surface so be sure to check out the full details below and enjoy the video and listen to the innovative song.
ATTLAS creates new music using Microsoft Surface on deadmau5’ mau5hax bu5 tour
(Los Angeles, CA) – April 1, 2016 – Electronic artist and mau5trap label-founder deadmau5 took a handpicked collective of mau5trap artists on the road as part of the mau5hax bu5 tour. The mau5trap artists traveled down the East Coast and wrapped up the tour on a high note during the Winter Music Conference in Miami –all while emerging electronic artist ATTLAS integrated Microsoft’s Surface into his production process when writing his new single, “Aspen.”
Known for developing renowned artists such as Feed Me and Madeon, deadmau5 mentored mau5trap’s Canadian producer ATTLAS as he worked to produce compelling new tracks for the label while on tour. The two innovative artists combined multi-platform studio production tools with Microsoft’s latest Surface hardware, showcasing how technology can be utilized in inventive and creative ways to make exciting new music.
When discussing the unique recording experience, ATTLAS stated: “It was equal measures of surreal, fun and discombobulating! On a bus, away from your usual comfortable studio setup with others around you examining your process, like deadmau5, was a bit scary but very exciting. However, I was lucky enough to get in the zone, find a groove and nail a production I’m really proud of.”
To celebrate the first mau5hax bu5 tour release - the new ATTLAS single, “Aspen”- the label hosted a private listening party and panel session at the Microsoft Venice Lounge in Los Angeles last night. Attended by leading music editors and industry influencers, the invite-only event included an intimate panel discussion where ATTLAS further discussed the technology behind the process, as well as offered an exclusive opportunity for guests to listen to special DJ sets and the new track before the release date. Ultimately, the launch party provided attendees with an unforgettable experience and a behind-the-scenes look into how deadmau5 and the mau5trap artists are pushing music production forward using Microsoft technology.
“Microsoft seeks to empower forward-thinking artists like deadmau5 and ATTLAS, with technology that can help fuel the creative process” said Steve Milton, Founding Partner of Listen, who worked to bring the Microsoft and mau5trap collaboration together.
The mau5trap collaboration is the latest in an artist series featured on Music x Technology, an online destination for ideas at the intersection of music and technology, curated by Microsoft at www.microsoft.com/musicxtech. Monthly content features new artist collaborations with behind-the-scenes access on how the music experiences came to life through Microsoft technology.
For more information visit www.microsoft.com/musicxtech.
For all media inquires, please contact Sarah Bronilla at VOCAL: Sarah@VOCALnyc.com.
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ABOUT MICROSOFT
Microsoft (Nasdaq “MSFT” @microsoft) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the plant to achieve mau5trap is an independent label spearheaded by deadmau5, that has served as an influential platform for dance music heavyweights such as Feed Me, Zedd, Moguai, Noisia, Chris Lake and many more. A combination of dark, forceful techno and complex, electro sounds, the label acts as hot bed for rising talent such as ATTLAS, Matt Lange, No Mana and REZZ.
ABOUT mau5trap
mau5trap is an independent label spearheaded by deadmau5, that has served as an influential platform for dance music heavyweights such as Feed Me, Zedd, Moguai, Noisia, Chris Lake and many more. A combination of dark, forceful techno and complex, electro sounds, the label acts as hot bed for rising talent such as ATTLAS, Matt Lange, No Mana and REZZ.
ABOUT LISTEN
Listen helps brands + artists grow through creative and culturally relevant applications of music + sound. For more information visit www.wearelisten.com.
