Hi lovelies,

In today's digital landscape, businesses are forced to compete for the attention of site visitors. If your company has a website, it's probably one of the main ways potential customers learn about you and check out your services. Your website should be the first contact with anyone interested in learning more about your business. Having a great website isn't enough to convert visitors into paying customers; however: You need to optimize its features so visitors want to take action after visiting your site. Here are some simple tips to help you do just that: 

Add Pop-Ups

Pop-ups can be an excellent tool for boosting your conversion rates if you use them correctly. Pop-ups can help collect email addresses, offer a coupon, or even encourage website visitors to complete a survey. There are tons of pop-up tools available: Some are free, while others come with a price tag. The key with pop-ups, as they are with any tool, is to make sure they serve a real purpose and aren't annoying. A good pop-up will make your visitors feel welcomed and appreciated but not annoyed.

Use Live Chat

Live chat is one of the most popular eCommerce websites, but it's helpful for service and informational websites. You might be wondering: "What is the point of having a live chat on my website?" Live chat lets your website visitors know that they are not alone. It instantly creates a sense of reassurance by letting visitors know that they aren't the only ones who are interested in your products or services. Using the Best UK provider of live chat software for small business is also a great way to track which pages on your site are the most popular, what questions are coming up most often, and how your customers interact with your site.

Remove Distractions

The sad fact is that most people don't read your content. They skim through it, and if it doesn't capture their attention, they move on. 

Who's to blame for this? Well, nobody: It's just the way things are. We are all so used to scanning text quickly and skimming through websites we don't have time to read every word. You need to remove any distractions that might cause your readers to skim over your essential content. Most websites have tons of elements that can distract a site visitor, causing them to skim right over your content. You can minimize those distractions by removing any unnecessary features from your website, such as too many calls to action, too much text, too many images, too many social media links, and not enough white space.

Improve Your CTA Copy

CTAs are a great way to convert website visitors into customers, but only if you have chosen the right CTA button. One of the most common mistakes businesses make is to use the same CTA for all of their website pages. If you want to improve your website's conversions, you need to change your CTA copy. You need to make sure the CTA on each of your web pages is relevant to the page's content. If you don't, you'll have difficulty converting site visitors into customers.

Use Testimonials

We all trust recommendations from friends and family more than advertisements, but unfortunately, most businesses don't take advantage of this. If you want to improve your website's conversions, consider adding testimonials to your website. Testimonials are an excellent way of boosting your website's trustworthiness and credibility while also boosting your conversion rates. When done right, adding testimonials to your website is a simple way to increase your conversion rates. You can add them on your homepage or dedicated testimonial pages. Either way, follow these tips to ensure your testimonials add to your credibility rather than taking away from it.