Tip #3: Look for connections in unexpected places
Thinking outside of the box of people to connect with may surprise
you. I went to a breakfast series for alumni of my alma mater in NYC.
The speaker just happened to be a CFO for one of the top independent
production companies. He did an amazing job, I chatted with him
afterwards about his weekend (not the business), and then sent him a
thank you email a few days later. A few weeks passed by I came across a
breakdown for a role in a film his company was producing. I shot him a
quick email, and by the end of the next week I was in auditioning for
the role with the producers.
Remember: The morale of the story.
- Connect with people with common interests
- Went to the same school
- Create a genuine bond
- Talked about personal interests not business topics
- Forget about titles
- Who knew meeting the “finance guy” could lead to an audition for a feature film?
Tip #2: Follow up and follow through.
Congrats! You’ve made a genuine connection with some one either in
the industry or connected to it. So now what? Follow up. Send an email
to see how they are doing and if they want to catch up over coffee or
catch the new movie that’s out. Follow them on Twitter and send
appropriate tweets to them. Add a Google alert with their name and send
them emails or notes when some thing cool happens in their life/career
that pops up.
Don’t forget to follow-through. Did you promise to send them a link
to your latest blog post? Recommended a cool Thai place for dinner?
Follow through by sending the info to them, your thoughtfulness and
action to cultivate the relationship will go a long way.
Remember: Following up and following through is an easy way to
stay top of mind with industry influencers in a way that is authentic
and helpful. Who doesn’t want to work with some one that follows through
on their word?
Tip #1: Add value and cultivate reciprocal relationships.
Be willing to help others before expecting them to help you. Whenever
I ask a fellow actor, writer, producer, director, or whomever for any
thing, I always make it clear that I am willing to help out on their
projects as well (even if it isn’t my sweet spot of acting). Grabbing
Starbucks, editing a peer’s article, etc. Coming from a place of “I am
valuable and I this is the value I bring,” is way more powerful than
coming from a place of, “I need. I want. I lack.”
Remember: Think back to tip #3. Stand in your power and be
confident. For any relationship to thrive and prosper both parties must
add value to their endeavors.
Have questions on how to stop networking and start cultivating? Please feel free to leave them in the comments below!