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CommentFrench Connection launches new creative campaign titled ‘I Am The Collection’ for Spring/Summer 2012
8 CommentsFrom the fashion forward peeps at French Connection to you. xxx Candy
French Connection launches new creative campaign titled ‘I Am The Collection’ for Spring/Summer 2012
Using internationally renowned photographed Gregoire Alexandre, 12 ballerinas and 3 principal models, French Connection launches a new campaign this week in support of its latest collection for Spring/Summer 2012 titled:
’I Am The Collection’.
Produced by creative agency 101, the campaign celebrates this season’s collection as a whole, one with ever-changing moods and emotions. The campaign also builds on the success of the Autumn/Winter 2011 campaign, which threw the spotlight back onto the clothes themselves, garment by garment.
‘I Am The Collection’ illuminates the new clothes and their personality en masse, which in turn is reflected in-store. Consumers will now find the new collection for sale grouped according to emotions and styles such as ‘colorful’ and ‘sparkly’, as opposed to finding them sold as ‘tops’, ‘trousers’, ‘skirts’ as is usual.
The campaign breaks in the March issues of Interview, Details and Vogue, as well as,
the April issue of Harper’s BAZAAR.
Below you will find imagery from the Spring/Summer 2012 Campaign.
For more information, high resolution images or campaign films please contact:
Jill Borkan – jillb@frenchconnection-usa.com
Dylan Fairchild – dylanf@frenchconnection-usa.
Grammy 2012 Winners So Far...
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"Rolling in the Deep"
Adele
Song of the Year
Adele Adkins & Paul Epworth, songwriters (Adele)
Best New Artist
Bon Iver
Best Pop Solo Performance
"Someone Like You"
Adele
Best Pop Duo/Group Performance
"Body And Soul"
Tony Bennett & Amy Winehouse
Best Pop Instrumental Album
"The Road From Memphis"
Booker T. Jones
Best Pop Vocal Album
"21"
Adele
Best Dance Recording
"Scary Monsters And Nice Sprites"
Skrillex
Best Dance/Electronica Album
"Scary Monsters And Nice Sprites"
Skrillex
Best Traditional Pop Vocal Album
"Duets II"
Tony Bennett & Various Artists
Best Rock Performance
"Walk"
Foo Fighters
Best Hard Rock/Metal Performance
"White Limo"
Foo Fighters
Best Rock Song
"Walk"
Foo Fighters, songwriters (Foo Fighters)
Best Rock Album
"Wasting Light"
Foo Fighters
Best Alternative Music Album
"Bon Iver"
Bon Iver
Look Glamorous for Valentine's Day: Angelo David Salon
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From my lovelies at Angelo david Salon! Heart you. xxx Candy
What's your Valentine's Day Wish?
Make head turns and your date swoon.
Visit our website see all Angelo David Products or
call us for a Complimentary Beauty Consultation 212.883.6620
New York Shoe Expo: Where your inner Carrie Bradshaw goes to swoon
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(New York, NY – February 1-3, 2012): Wonder why fashionistas always flock to footwear? Because its the one fashion find that always fits. During the New York Shoe Expo this past week hosted by the Fashion Footwear Association of New York, I scoured the booths to bring you the break-out brands of the show and used my keen fashion sense to extract the top trends in shoe design. Stand-out shoe stars and pictured below were Italian shoe brand Modern Pulse and American designer Angels of Miracle. Read below for our top trends for your toes:
Trend 1: Get pumped up for platform wedges. So long stilettos, retro is where its at. Tall, thick wedges are making a comeback. You can look great while gaining some height and support.
Trend 2: Sorry again stilettos, but festive flats are all the rage. Slip on some sparkly flats to seamlessly go from day-to-night.
Trend 3: Bling, bling, bling. Statement shoes, well, make a statement. Opt for jewels, feathers, studs, and mixed color patterns over sequins, which was so 2011.
Trend 4: Junk in the trunk. Booties are so cute this season. Your best bet are colored leather booties which doubles as another trend of having pops of colors.
Trend 5: Black, sleek, and modern. For a New York twist choose black leather booties with a hint of wedge or tall black lace-up boots with a thinner heel.
By: Candy Washington
Also published in Fashion Edits.
Trend 1: Get pumped up for platform wedges. So long stilettos, retro is where its at. Tall, thick wedges are making a comeback. You can look great while gaining some height and support.
Trend 2: Sorry again stilettos, but festive flats are all the rage. Slip on some sparkly flats to seamlessly go from day-to-night.
Trend 3: Bling, bling, bling. Statement shoes, well, make a statement. Opt for jewels, feathers, studs, and mixed color patterns over sequins, which was so 2011.
Trend 4: Junk in the trunk. Booties are so cute this season. Your best bet are colored leather booties which doubles as another trend of having pops of colors.
Trend 5: Black, sleek, and modern. For a New York twist choose black leather booties with a hint of wedge or tall black lace-up boots with a thinner heel.
By: Candy Washington
Also published in Fashion Edits.
Survey Reveals Market Opportunity for Eco-Conscious Clothing Industry
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Thought I would share... xxx Candy
FOR IMMEDIATE RELEASE
CONSUMERS READY FOR STYLE WITH SUBSTANCE
Survey Reveals Market Opportunity for Eco-conscious Clothing Industry
CHICAGO IL and COLLINGSWOOD NJ (February 8, 2012) - New research from the 2012 Ryan Partnership Chicago/Mambo Sprouts Marketing Styling Sustainability consumer apparel survey indicates consumers would increase eco-apparel purchasing if only they could find it.
Despite the challenge, survey data shows that consumers intend to double their eco-apparel purchases this year. In 2011, leading shopper interest were eco-apparel gateway categories such as footwear (23%), active/workout wear (21%), and women's casual wear (21%), with green options purchased by about one in five respondents. While seven in ten (69%) considered eco/sustainability at least sometimes when purchasing clothing in 2011, eco-fashion purchase intent doubles in nearly every category in 2012, with the gateway segments reaching 48%, 47%, and 47%, respectively.
While price will always be top-of-mind, lack of availability appeared to be a strong limiting factor. About one in three (33%) of those who don’t regularly consider sustainability in their apparel purchases said they didn’t buy sustainable because it wasn’t available where they shop and one in four (28%) said they didn’t even know where to purchase eco/sustainable clothing.
“The data is showing a strong interest in eco/sustainable apparel. This represents a growth opportunity, especially if manufacturers and retailers make it easier to find,” said Christine Nardi Diette, group president, Ryan Partnership Chicago.
When shoppers do buy eco/sustainable, more than half (57%) said they became aware of eco-attributes through product tags, while a third (37%) credited in-store information. Fewer than one in four use digital means to seek out eco/sustainable information through online search (23%) and brand websites (22%).
Notably, a majority of shoppers (61%) expressed interest in an Apparel Sustainability Rating or Index. One consumer said, “It would be a tipping point if I were choosing between two products of similar price and quality or might persuade me to buy the more expensive product.”
Diette points out that eco/organic food, personal care and cleaning products have already overcome this eco-awareness hurdle. “We believe sustainable apparel may be next if the industry can pull together with a similar effort to better market the category,” Diette said.
The survey shows that shoppers seek eco-conscious apparel at mainstream retailers where they shop, suggesting those products represent an immediate growth opportunity for all apparel retailers, not just niche shops. “We believe there’s a case to be made for more consistent and impactful eco-apparel product labeling and compelling point-of-sale signage. A ‘store-within-a-store’ concept for this category could significantly increase shopper perception of availability as well, eliminating a major barrier to purchase,” Diette said.
Also, the report revealed eco-conscious consumers aren’t willing to trade fit or durability, and rank a number of “sustainable” factors at the same level of importance in their purchase decision, such as “fun” and “fashionable.” With the growing availability of a range of stylish yet sustainable apparel options, today’s shoppers can have it all – if they can find it.
The survey was fielded among 1,000 eco-conscious shoppers. Visit One Green Score for One Earth (www.onegreenscore.com) for additional information.
CONSUMERS READY FOR STYLE WITH SUBSTANCE
Survey Reveals Market Opportunity for Eco-conscious Clothing Industry
CHICAGO IL and COLLINGSWOOD NJ (February 8, 2012) - New research from the 2012 Ryan Partnership Chicago/Mambo Sprouts Marketing Styling Sustainability consumer apparel survey indicates consumers would increase eco-apparel purchasing if only they could find it.
Despite the challenge, survey data shows that consumers intend to double their eco-apparel purchases this year. In 2011, leading shopper interest were eco-apparel gateway categories such as footwear (23%), active/workout wear (21%), and women's casual wear (21%), with green options purchased by about one in five respondents. While seven in ten (69%) considered eco/sustainability at least sometimes when purchasing clothing in 2011, eco-fashion purchase intent doubles in nearly every category in 2012, with the gateway segments reaching 48%, 47%, and 47%, respectively.
While price will always be top-of-mind, lack of availability appeared to be a strong limiting factor. About one in three (33%) of those who don’t regularly consider sustainability in their apparel purchases said they didn’t buy sustainable because it wasn’t available where they shop and one in four (28%) said they didn’t even know where to purchase eco/sustainable clothing.
“The data is showing a strong interest in eco/sustainable apparel. This represents a growth opportunity, especially if manufacturers and retailers make it easier to find,” said Christine Nardi Diette, group president, Ryan Partnership Chicago.
When shoppers do buy eco/sustainable, more than half (57%) said they became aware of eco-attributes through product tags, while a third (37%) credited in-store information. Fewer than one in four use digital means to seek out eco/sustainable information through online search (23%) and brand websites (22%).
Notably, a majority of shoppers (61%) expressed interest in an Apparel Sustainability Rating or Index. One consumer said, “It would be a tipping point if I were choosing between two products of similar price and quality or might persuade me to buy the more expensive product.”
Diette points out that eco/organic food, personal care and cleaning products have already overcome this eco-awareness hurdle. “We believe sustainable apparel may be next if the industry can pull together with a similar effort to better market the category,” Diette said.
The survey shows that shoppers seek eco-conscious apparel at mainstream retailers where they shop, suggesting those products represent an immediate growth opportunity for all apparel retailers, not just niche shops. “We believe there’s a case to be made for more consistent and impactful eco-apparel product labeling and compelling point-of-sale signage. A ‘store-within-a-store’ concept for this category could significantly increase shopper perception of availability as well, eliminating a major barrier to purchase,” Diette said.
Also, the report revealed eco-conscious consumers aren’t willing to trade fit or durability, and rank a number of “sustainable” factors at the same level of importance in their purchase decision, such as “fun” and “fashionable.” With the growing availability of a range of stylish yet sustainable apparel options, today’s shoppers can have it all – if they can find it.
The survey was fielded among 1,000 eco-conscious shoppers. Visit One Green Score for One Earth (www.onegreenscore.com) for additional information.
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