Hi lovelies,

On this blog, we all know about the joys of Instagram for sharing our personal lives. But what the heck does it have to do with serious matters of business? 

Well, a lot, as it turns out. 

Before we get started, we should say that some brands understand the power of Instagram. But it remains a bit of a mystery to the rest of the business community. Executives don’t really know how or why they should be using it. 

In this post, we take a look at why some businesses are bending over backward to reach out on Instagram and why you should join them. 

Instagram Stories Make You More Relatable
Do you sometimes feel like there’s a gap between you and your audience? Usually, it comes down to relatability. Customers grudgingly buy from you, but they don’t really feel like they know what you’re about. 

Instagram “stories” help you to change this dynamic. These sequences transform you from a faceless corporation into somebody that people can trust. 

Instagram Is Packed With Influencers
Instagram, as a social network, has a lot of influencers - people with existing audiences who you can use to promote your brand. 

You can find Instagram influencers easily using aggregation platforms. These show you who is out there and how much they cost to hire or use. 

Today, many brands use influencers to talk about their products. Mostly, there’s an exchange relationship: the brand provides a product or service and then the influencer discusses it on the platform. 

Instagram Is Mobile
Practically all modern social networks are mobile. But Instagram stands head and shoulders above the rest as the most mobile of the bunch. It’s text-light and image-rich, making it ideal for small, handheld devices. 

Why does this matter to your business? The answer is simple: because most audiences overwhelmingly use their smartphones and tablets to access online content.  

Instagram Lets You Keep Tabs On Your Competitors
Instagram is also a great way to see what your competitors are doing. Practically everything that they do on the platform is public, so you can quickly see that tack they’re taking. You can then use this to brainstorm your own ideas and consider how you might respond to their marketing approach. 

Instagram Lets You Get Creative
Because Instagram is mainly pictorial, it forces you to get creative with your advertising approaches. You can’t just write a bunch of text and expect it to stick. That’s not how the platform works or what users want. 

Instagram forces you to take your content marketing in a different direction. You have to think about how you’re going to communicate with customers visually. Your brand has to have personality and you want to make it seem like it’s “cool” to shop with you. 

Instagram Provides Insights On Your Marketing Strategy
Lastly, Instagram as a platform provides loads of insights on your marketing strategy. Its analytics tell you whether your approach is working or if you could be doing things in a better way. You can also integrate it with your other marketing strategies.