Hi lovelies,

Sticker marketing is a type of advertising that has been around for decades and is still popular today. It has been used by many companies and organizations in different ways to promote their brands or products. Stickers are typically used for marketing purposes, but they can also be used as promotional items or giveaways. While stickers were once seen as something for children, it’s now something that’s completely embraced by both children and adults. It’s just a fun colorway to promote a brand.

But, is sticker marketing actually effective? Businesses are already improving conversion rates through websites, so, can stickers do anything similar?

Sticker Marketing Advantages

Stickers have been around for a long time, but their use has evolved. The best way to use stickers in marketing is by using them as a part of a campaign. It is important to think about the sticker ad campaign as a whole and not just one specific element of it. It is important to know what the goal of the sticker ad campaign is and how you can achieve that goal with stickers. 

While this can be a more unique way to show off your brand, it’s important to know that this should be nothing more than a supplement to your marketing strategy.

Four Tips for Successful Sticker Campaigns

There are many success stories of sticker campaigns that have turned out to be huge successes. But, before you begin your campaign, you need to know what are the best practices for successful sticker campaigns.

• First tip: Set a clear goal with a timeline. Know when you will launch and how long it will take to reach your goal.

• Second tip: Make sure that the target audience clearly defines and understands their needs.

• Third tip: Create an engaging campaign with attractive visuals and text. People like aesthetics, visually appealing things matter. So, even if you get some waterproof stickers, you’re still going to need them to look nice. This will generate interest in your product and make people want to share it with their friends.

• Fourth tip: Use social media to reach out to the targeted audience on a larger scale

Just keep in mind that when it comes to your business, sticker marketing is very small, and there is always going to be the chance that your stickers, that are promoting your business, may face the risk of being thrown away.

5 Common Mistakes Made when Crafting Your Own Stickers for Your Business & Content Campaigns

So, you decided that you’re going to go all through with utilizing sticker marketing to get your brand known. Here are some common mistakes that brands tend to do when working on sticker marketing.

1) Not being clear about what the sticker means or what it’s for

2) Not including enough information about the sticker

3) Not using a high-quality image, let a graphic designer help

4) Making the sticker too small to read clearly

5) Not including a way to share the sticker with others (such as giving a couple when handing these out)

Just like any other form of marketing, sticker marketing isn’t exactly the easiest. However, it doesn’t need to be very complex either.