MARA HOFFMAN PACKS THE HOUSE WITH HER RETURN TO THE NEW YORK RUNWAY AT MERCEDES-BENZ FASHION WEEK AT HER FALL 2012 SHOW

February 16, 2012 Candy Washington

MARA HOFFMAN PACKS THE HOUSE WITH HER RETURN TO THE NEW YORK RUNWAY

AT MERCEDES-BENZ FASHION WEEK AT HER FALL 2012 SHOW

FOR IMMEDIATE RELEASE - New York, NY, February 11th, 2012: Designer Mara Hoffman, known for her colorful, bohemian collections and custom designed prints, made a triumphant return to the New York runway this season, showing her Fall/Winter collection today to a jam-packed crowd in the Stage at Lincoln Center during Mercedes-Benz Fashion Week.

This season, Hoffman’s inspiration was “South American Shaman Cowboys.” The collection featured an array of beautiful original prints, with a heavy element of intricate beading on many of the pieces. Knits and coats featured leather applique details. The third eye symbol made subtle appearances throughout the collection as well, incorporated into prints and beading. Prints include Tassles, Magic Carpet, Stars, Meteorite (featuring astrology and Mayan calendar references), Kilim (inspired by Turkish prayer rugs). An array of dresses offered many options for Hoffman’s loyal fans, including long chiffon flowing gowns, along with short fitted dresses with sexy cut-out details. Oversize wool Magic Carpet print scarves were worn throughout the show, often under wide-brimmed hats in black and brown.

The show featured custom made jewelry by All for the Mountain (designed by Carly Margolis, www . allforthemountain . com ) which incorporated some of the elements from the clothing prints and some of the metal jewelry was used in detail in the actual pieces. Hitting on a new Fall trend, many of the looks were topped hand-made hats by MLE Hagen ( www . mlehagen . com ). The beauty team consisted of make-up by Lottie for Make Up For Ever and hair by Nick Irwin for Catwalk by TIGI. Other important credits include shoes by Carlo Pazolini, styling by Lysa Cooper, music by Ben Brunnemer and production & PR by People’s Revolution. Hoffman worked with Sarah Havens of Zebber nails ( http :// zebber . tumblr . com / ) to create custom printed nail designs for the show, inspired by the Fall collection prints.

The front row at the show was packed with celebrity fans and many gorgeous girls decked out in Mara Hoffman looks, including Whitney Port (wearing a Mara Hoffman skirt from the Spring collection), Louise Roe (wearing neon pink Mara Hoffman pants from the Spring collection), Shanna Moakler (wearing a dress from the spring collection), Icona Pop (pop group from Sweden, wearing a jumpsuit and top), Camilla Romestrand (from the band Eddie the Gun- wearing a black dress with beading from the Resort collection), Torrey DeVitto (Pretty Little Liars, wearing a strapless printed mini-dress from the Fall 11 collection), Beth Riesgraf (wearing a black chiffon dress from the Spring collection) along with June Ambrose, Nigel Barker, Miss J Alexander, Cory Kennedy, Nathalie Rock, Pamela Love and many more.

Press Contact:

People’s Revolution

212.274.0400/ Emily . Bungert @ peoplesrevolution . com