Hi lovelies,

This new collaboration with Kinfolk and Lane Crawford is not-to-be-missed! As part of the Kinfolk curation, Kinfolk and Lane Crawford are also bringing together an exclusive denim jacket perfect for layering. Check out the fashion scoop below! 

NEW YORK’S KINFOLK ENTERS NEW TERRITORY WITH LANE CRAWFORD IN HONG KONG & SHANGHAI

Kinfolk Travels Overseas to Host Its First Pop-Up Shop with Lane Crawford in Greater China, Presenting a Curated, Global Approach to Modern Menswear for Spring/Summer 2017

As the creators of thoughtfully elegant lifestyle and product experiences, Kinfolk will be hosting a pop-up shop inside Asia’s iconic luxury department store Lane Crawford in Hong Kong & Shanghai. In collaboration with Lane Crawford, Kinfolk will bring its signature international sensibilities and worldclass style to Lane Crawford’s customers in store and online at Lanecrawford.com. To mark the launch of this exciting global partnership, Kinfolk is designing and presenting a range of its exclusive tees for Lane Crawford, and is debuting Eric Elms’ new line POWERS at Lane Crawford with a few exclusive products.

“Kinfolk is an iconic Brooklyn-based boutique, nightclub and coffee shop that to brings their unique brand of fashion, art and lifestyle to Lane Crawford in a unique pop-up space. It complements Lane Crawford’s unique fashion & lifestyle edits, and the dedication of the co-founders to building a cultural hub echoes our “Let’s Live Better” program which celebrates people’s passions in life,” said Kelly Wong, General Merchandise Manager - Fashion, Lane Crawford. “We are pleased to be the first luxury retailer in Greater China to launch the curation exclusively.”

The partnered pop-up features Lane Crawford as the first luxury omni-channel fashion retailer in Greater China that showcases Kinfolk’s New York product exclusively. With the pop-up store debuts on Wednesday, February 15th, Kinfolk will be co-hosting a launch event at Lane Crawford ifc mall on Thursday, February 16th. Beyond promoting its own apparel, Kinfolk aims to recreate its 94 Wythe flagship location within Lane Crawford by curating other brands and collections traditionally found at The Kinfolk Store, such as Bleu De Paname, Album, and Powers. While each brand participating in the collaborative store will also create exclusive product through Kinfolk’s lens, providing Lane Crawford customers with a truly curated shop-in-shop experience where favorited items such as a throwback Kinfolk Bicycle alongside a chosen assortment of Art, Books, and coffee will be available at the pop-up shop.

“Anytime we have the chance to work with a larger company that fundamentally understands what we are trying to do – we do it,” reveals Keith Abrams, Managing Director at Kinfolk about the collaboration. “Lane Crawford has been very supportive and great to work with throughout the entire process. Their team recognized what we are doing and wanted to bring the Kinfolk lifestyle to their audience for its “Let’s Live Better” program. We believe that this partnership will introduce what Kinfolk really is to the other side of the planet.”

Founded in 2008, Kinfolk is seeking to expand its Wythe corridor in Williamsburg to other brick-andmortar markets across the globe. Born as a collective from New York, Los Angeles and Tokyo, Kinfolk initiatives grow from the range of locations the brand has established: the communal design studio in Brooklyn’s Williamsburg, Kinfolk 90; their culinary and cocktail nightspot in Tokyo, Kinfolk Lounge; the bar and cocktail club that has grown into a multiuse creative space, Kinfolk 94; and, of course, The Kinfolk Store that has become one of New York City’s most notable menswear boutiques.