In anticipation of the upcoming two-month long Creeds Collective Pop-Up Shop, press, bloggers, celebrities, fashionistas, and other influencers were invited to a private preview of the shop on November 6th, in SoHo at the coveted 54 Crosby Street. The purpose of the event was showcase what we can expect from the pop-up shop once it opens its doors seven days a week from 11:00am – 7:00pm in November and December.
The fashion and store concept was developed by Creeds of Love’s Evie Phillips and Concept Collective’s Stephanie Halphen. Shop-goers can sample, try on, and find gifts for every person on their list in the 4,000-square-foot space that is exclusively carries 44 socially conscious fashion and lifestyle brands. Featured brands during the event included, Dharma Eyewear Co, Angela & Roi, Lauren Cecchi, H. Williams, Snowman NYC, Romy & Ray, White Faux Taxidermy, I Love My Type, THANN, Flickable, Soxiety, B+B Skin Lab, Grand Central Beauty, Jamberry, KIND Healthy Snacks, Mr. Ellie Pooh, PINCHme, Rosebud Perfume Company, SexyPop, and RumbaTime.
For more on the event of the season, in their own words:
“As a precursor to everyone’s busiest season of the year, event guests were invited to relax and recharge with a makeup and braid bar presented by PRIV kept everyone warm and refreshed with some delicious chai tea–perfect for the cold, rainy day. Over at the nail bar, our guests enjoyed a selection of the season’s hottest colors for their Primp and Polish manicures. And for those who wanted a little sparkle in their night, ONLI Beverages was on hand to provide their delicious sparkling water varieties, including Hibiscus Pomegranate, Lemon Watermelon and Green Tea Lemongrass Mango.
Everyone knows shopping and bubbles are an excellent pair, no matter what time of day it is, which is why Cliffton Dry Cider was on deck to serve guests glasses of sparkling cider. Just in case any of the guests started to work up an appetite while shopping, Jala Bars supplied their delicious, frozen Greek yogurt bars to snack on. And since we wanted to keep attendees energized to shop the night away, Protein Bakery was happy to supply their protein-packed cookies.”
For a full list of the brands that will be featured during the 2-month residency, please visit the Creeds Collective website: www.creedscollective.com/brands.
Photo credit: Max Lipka of LUSHPOP productions