The Orchard Sews Up All US and Canadian Rights to Frédéric Tcheng’s Dior and I
Following its critically acclaimed Tribeca Film Festival premiere, “Dior and I” will be distributed by The Orchard in 2015
(New York, NY | October 23, 2014) Film & TV distributor The Orchard has acquired all rights in the U.S. and Canada to director Frédéric Tcheng’s fashion documentary Dior and I, which premiered at the 2014 Tribeca Film Festival to outstanding praise. This marks the third fashion film for Tcheng, who previously co-wrote and co-directed Diana Vreeland: The Eye Has to Travel and co-produced Valentino: The Last Emperor. The documentary captures the entire process behind Raf Simons debut couture collection in his new position as Creative Director of Christian Dior Couture.
"I am extremely excited to be working with the Orchard on bringing the film to its North American audience," said director Frédéric Tcheng. “They clearly have a passion for and understanding of the film that will translate to a successful roll-out.”
In 2012, legendary French fashion house, Christian Dior Couture, announced designer Raf Simons as its head Creative Director. Dior and I pays homage to the work of the talented Dior atelier and takes a privileged, behind-the-scenes look at the makings of Simons’ debut haute couture collection and how it returned to the origins of the house of Dior.
The film takes an intimate, vérité-style glimpse at the inner workings of the Dior atelier, capturing the entire eight-week process up until the premiere of Simons’ collection. This includes the little-seen atelier workers – the heart and soul of the fashion industry – some of whom have sewed for Dior for decades and do so with an unbridled passion. Together, they form a support system for Simons and help to create his masterpiece collection, with every line they sketch and bead they sew.
A whirlwind of creativity, stress, determination and triumph, the movie boasts mass and niche appeal.
“Dior and I is a visually and emotionally stunning film about an oft unseen part of the process in the world of high fashion,” said The Orchard’s SVP of Film & TV, Paul Davidson. “Frédéric Tcheng has crafted a documentary that, much like the elegant creations in the world of Dior, deserves to be seen."
The film is slated for a 2015 theatrical release in the US and Canada. The deal was negotiated by Danielle DiGiacomo of The Orchard and Josh Braun of Submarine.
About The Orchard
The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. With a holistic approach to sales and marketing combined with industry-leading technology and operations, The Orchard amplifies reach and revenue across hundreds of digital, physical and mobile outlets around the world. The Orchard streamlines content owners' business complexity with an intuitive client dashboard, comprehensive rights management and tailored client support. Founded in 1997, The Orchard empowers businesses and creators in the entertainment industry. For further information, please visit www.theorchard.com.