Obsession of the moment: Shopcade


I'm always looking for the next big thing in fashion, and I've found it! Shopcade is an innovative trend-based social shopping application where fashion lovers meet to find and share the best trends and deals.  The meaning of Shopcade is a combination of the words ‘shop’ and ‘arcade’, representing a fun, social shopping environment online.

More on Shopcade:
Featuring more than 100 million products from over 300,000 brands including ASOS, Urban Outfitters and River Island, Shopcade handpicks the best products and deals everyday.  There’s a dizzying array of things on offer from high-street to high-end, from fashion to food and from beauty to homeware.

Shopcade users are able to see what’s popular, spot what their fashion icons are wearing and discover, buy and bookmark similar pieces.  Shopcade alerts users when any of their ‘wants’ are on offer providing a unique money saving opportunity.

To join the Shopcade emporium simply follow the three steps:

1. Join with Facebook, Twitter or email on Shopcade.com

2. Create your own Shopcade and share products you love.

3. Discover, share and learn about exclusive products and deals!

This season, Shopcade has teamed up with the young model and entrepreneur Amber Atherton, owner of online jewellery boutique My Flash Trash. The ever so stylish Amber will pen her LFW diary exclusively for Shopcade, sharing her daily stories about the shows, parties, and the celebs she meets. Amber will also create a Shopcade wish list for, showcasing all of her favourite items for this AW13 season.

Shopcade is celebrating the International catwalk collections by teaming up with influential fashionistas, bloggers and stylists.   A whole host of influential fashion insiders ranging from bloggers to stylists and street style photographers will feature on the Shopcade blog where they will share their views on Fashion Week, top trends, and of course, their Shopcade lists with their most coveted items for AW13.