From the fashion forward peeps at French Connection to you. xxx Candy
‘I Am The Collection’ for Spring/Summer 2012
Using internationally renowned photographed Gregoire Alexandre, 12 ballerinas and 3 principal models, French Connection launches a new campaign this week in support of its latest collection for Spring/Summer 2012 titled:
’I Am The Collection’.
Produced by creative agency 101, the campaign celebrates this season’s collection as a whole, one with ever-changing moods and emotions. The campaign also builds on the success of the Autumn/Winter 2011 campaign, which threw the spotlight back onto the clothes themselves, garment by garment.
‘I Am The Collection’ illuminates the new clothes and their personality en masse, which in turn is reflected in-store. Consumers will now find the new collection for sale grouped according to emotions and styles such as ‘colorful’ and ‘sparkly’, as opposed to finding them sold as ‘tops’, ‘trousers’, ‘skirts’ as is usual.
The campaign breaks in the March issues of Interview, Details and Vogue, as well as,
the April issue of Harper’s BAZAAR.