Let's hear it for the boys! jac5 Official Launch!

From my friends at jac5 to you! Last week jac5 opened an exciting new concept store in Hong Kong, and launched their online shop, www.jac5.com.
Read below for their press release and photos!! xxx 
Candy's tip: These would be a great stocking stuffer for that special man in your life!

11.11.11 (11 November 2011) marked the international debut of jac5, a luxury men’s underwear brand that delivers comfort and style for the key essentials in a man’s life – his underwear. The new men’s underwear brand jac5 launched its worldwide shopping portal – www.jac5.com as well as opening its first retail concept store in Hong Kong’s trendy Sheung Wan district.

THE jac5 ‘TALE’
Success breeds success and jac5 founder James A Christopher (‘JAC’) knows what it takes to be successful. Through his years of extensive experience in being a male, Jim identified a void in the men’s underwear market: quality, style, and comfort were in decline. Jim’s solution — create his own! He saw an opportunity to develop a premium, modern luxury underwear brand for men that was comfortable and stylish but one that also had a keen sense of humour (Jim’s philosophy is that it’s important to have fun in life). Jim believed it was time for dressing well to start from the inside out; it was time to make underwear a forethought, not an afterthought. And it was time for a little less underwear conversation and a little more action. Gathering together some of the best designers, manufacturers, and marketers in the industry, Jim gave them a mission to create the best undies for man’s best friend. jac5 was born.

WHY jac5?
jac5 is a brand with a sense of humour, and this is reflected in everything we do. The ‘brand identity’ is driven by Jim’s 5 much loved and incredibly spoilt pet Jack Russell terriers. Loyal, super smart and at times barking mad, the personality traits of Jim’s dogs have been a guiding influence (and a guiding voice too - check out our online ‘dog blog’) in all that we have created. Loyal, the essence of a true gentleman; barking mad, often seen in his alter ego; and, without question, super smart (that’s why the jac5 man is so successful!).

jac5 has three product collections: LOYAL – stylish, casual, comfortable everyday underwear. SUPERSMART – designed for suiting up and dressing for success. BARKING MAD – our fashion collection. Colourful, stylish and a just that little bit quirky.

In tune with progressive, successful men, the jac5 underwear brand is a premium product that delivers comfort and style for a true essential in any man’s life - his underwear. Successful men know how to manage their assets, and we do too! Our premium positioning is infused in all of the brand’s touch points - from its expertly engineered product design, to using the finest fabrics and manufacturing, through to its online identity, packaging, social content and retail concept store that showcases a modern fusion of art and undies. jac5 is contemporary and presents a fresh understanding of modern luxury, while at the same time not taking life too seriously.
Success is earned, and jac5 delivers an outstanding premium brand experience for its customers.

From the beginning, design and quality have been at the forefront of our thinking. From the product to our brand identity; website to concept store — we don’t compromise (but then neither do successful men). jac5 underwear has been fine tuned with extraordinary detail: trunks, briefs and boxers with sophisticated, super soft, laser cut waistbands, superior stitching and premium fabrics that are designed to flatter the pouch and the bum (just the way the ladies like it!). jac5 is the thinking man’s solution to all that isn’t quite right with what is available in today’s marketplace: itchy waistbands, uncomfortable fits, mediocre manufacturing and products with a short life span and no sex appeal. We have seen the problems and we are providing the solution. For us delivering on both form and function is key.

With its website and online identity, men and women can make the most of the informative, entertaining, and fun jac5 experience. We’re not just about men, either - it’s important to us that women also enjoy what we have to offer (after all, they are the primary influence in what men wear!). jac5 provides a fast, sophisticated and hassle-free online shopping experience. We offer free international shipping delivered to your door in our premium packaging - a re-useable, stylish, zip mesh envelope. jac5 is developing an ambassador program of established and successful men that are in tune with our brand values.

The jac5 concept store in Hong Kong offers a truly unique retail experience. Guests can explore and enjoy the world’s one and only men’s underwear art gallery. The store and gallery will be a unique space that supports up and coming artists through its ‘art and undies’ program. Watch this space!

Website: www.jac5.com Facebook: www.facebook.com/jac5official Twitter: www.twitter.com/jac5official Behind the Scenes Clip: http://youtu.be/Kkjj66BGVME
For more information: please contact cjones@jac5.com
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