Hi lovelies,

I wanted to invite my NYC peeps to the very fashionable book launch of "How to Win at Shopping, written by Emmy® Award winning stylist & best-selling author, David Zyla! Event details are below:

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What: HOW TO WIN AT SHOPPING – Presentation, Book Signing, & Style Readings 

Who: David Zyla, Emmy® Award-winning Stylist and Best-Selling Author

Where: Theresa Lang Theatre, Marymount Manhattan College
221 East 71st Street, New York, NY 10021

When: Wednesday, February 4, 2015, 6:30 p.m.

RSVP: Due to the anticipated demand, we recommend sending a RSVP to Caitlin Kirklin at CKirklin@mmm.edu.

Did I mention that David will be doing personal style readings?

I was also lucky enough to snag an exclusive interview with David - check it out below!

Hi David, what was your inspiration behind the book, "How to Win at Shopping?
My book Color Your Style was groundbreaking in a sense. While other books have been written about using specific palettes of color, none had made it a completely customized experience linked with personality traits and a strategic way to implement color for various outcomes in one’s day-to-day life. I then discovered that once my readers discovered what it was that they were looking for, I wanted to give them a strategy and as to how to find it via brick and mortar or online. That was the impulse for How to Win at Shopping!

What have been some of your most memorable styling moments?
That is not so easy to answer, as I love what I do, and there have been so many amazing moments from designing a Broadway musical where half of the cast was hearing impaired to designing for a First Lady to twelve years in daytime and nighttime television and being recognized for it by my peers with an Emmy Award!

Do you foresee any cool new fashion trends popping up? If so, how can we incorporate them into our own personal style?
Fashion is at one of it’s greatest periods, and it is because there is tremendous variety. The past few seasons have offered a plethora of styles in a wide color palette. I really think that the internet and our exposure to global fashion has been responsible. 

As for upcoming trends, trouser suits, flowy and midriff-baring evening wear  as well as suede, gingham, denim and fringe are all important.

Who are some of your favorite celebrities to style?
I have had the great fortune of working with so many amazing people from Oscar winners to super models. I think I have a real soft spot for Ana Ortiz, Susan Lucci and Carol Burnett, all extraordinary collaborators (who each generously gave fabulous quotes for How to Win at Shopping)!

I know that you are a master at style readings, what goes into giving one?
When I was five years old I realized that I had this knack for looking at a person and instinctively knowing which clothing looked most like “them”. I then studied design and color in depth at New York University and other places, fine-tuning my ideas and philosophies. Now I can look at someone and read their True Colors (those found in the eyes, hair and skin) like a map of their personality and discern the absolute best colors, styles, fabrics and patterns on the spot!

What's your favorite styling tip?
My philosophy is that we do not need to look further than ourselves to find the best styles, so take the shape of your chin and repeat it in  your neckline and find a “kapow” color, by pinching the tip of your finger and compare it to the lipstick testers at a cosmetic counter to determine your best version of red!

Anything else that you would like to share with my readers?
You can win at shopping by knowing what it is you are looking for. There is nothing wrong with recreational shopping, but if your objective is to emerge from the mall, boutique or flash sale with fabulous finds, take a look at your own closet prior and note the items you wear the most, and create a list of necklines, hem length, fabrics, colors and patterns to look for. If you have a winning formula, repeat it!

What's next for you and where can we go to connect with you?
It’s a busy time! The book tour is just starting and that means interviews, events, curating fashion websites and a sweepstakes! That is in addition to my extensive travel throughout the US and Europe consulting with private clients! I am also working on a new book.

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