Kicking off New York Fashion Week was the must-attend event for stylists, bloggers, editors, designers, media, and digital influencers. Hosted by TV host, fashion stylist, brand ambassador, Louise Roe, along with co-founder, Anna Jensen, the SNAP+STYLE launch celebration held at Milk Studios was a who's who in the fashion biz. And for good reason, the purpose of the app is to create a global fashion community, connecting professional stylists with women from around the world, providing real-time wardrobe and shopping advice. Plus, it's super fun and easy to use.
Attendees included Jamie Chung, Raul Fernandez, Bill McComb, Beca Alexander (FashionIndie, Nylon), Nicole Isaacs, Pari Eshan (Pari Dust), Jeanne Grey (GreyLayers), Jessica Wang (Not Jess Fashion), Marianna Hewitt (Life With Me), Megan Mitchel (Style’d Avenue), Krystal Bick (This Time Tomorrow), Richard Lambertson, John Truex, Rio Uribe (Gypsy Sport), TR Newcomb (Tumblr), James Windon (Brigade Media), myself, and DJ Miss Nix. My fashion partner-in-crime, Kosi Harris, of One Creates Oneself, attended as well.
Get the full skinny on the event below and download the app here.
NEW APP SNAP+STYLE GIVES WOMEN REAL-TIME ACCESS TO THEIR OWN PROFESSIONAL STYLIST
Interactive Styling Service Platform Launches Today on iTunes and App Store
Revolutionary app SNAP+STYLE (S+S) launches today with a next-level styling platform tailored to democratizing access to a personal stylist. Simply download the app, and a personalized, luxury service once reserved only for celebrities and a lucky few is now available for all.
The app enables a two-way dialogue between clients and a community of stellar S+S stylists with editorial, celebrity and brand experience. The stylists offer personalized, spot-on fashion recommendations that pair items from women’s wardrobes with apparel for purchase. All at the snap of a pic and a touch of a screen. In real time.
“Like many women, I longed for a knowledgeable personal stylist to guide me through shopping investments and daily wardrobe choices, enabling me to ask: How do I wear this piece? How do I take it from day to evening?“ says co-founder Anna Jensen. “Now, I get real-time answers and complete confidence in my look. Every woman wants that sense of self-assuredness, and we built SNAP+STYLE to ensure that we all do.”
Bill McComb, former CEO of Liz Claiborne (now Kate Spade), an investor/advisor for SNAP+STYLE, immediately envisioned the game-changing retailer benefits. “I see in this technology the ultimate tool for a retailer,” says McComb. “This is a platform that enables brands to take clienteling beyond traditional email outreach. Empowering store level associates to use a social-like interface to tap the power of two-way connection builds a community of loyal brand acolytes. That is nothing short of a very big idea."
Raul Fernandez, veteran tech CEO and Vice Chairman of Monumental Sports and Entertainment (owner of the Washington Wizards, Capitals, and Verizon Center) helped fund and accelerate the development of the business by recruiting Co-Founder CTO Gary Myers and fellow investors Bill McComb, ToddBradley and Marc McMorris.
Explains Mr. Fernandez, "Women are already highly engaged and interested in fashion. This platform provides anopportunity to build on that passion, redefining the level of deep customer interaction to create the most highly engaged community in the fashion space.”
SNAP+STYLE is now available for free to download on the Apple iOS App Store and iTunes.
Click here to download