2015 Ford Trend Report Explores Generation Z: Interview with Sheryl Connelly
Just in time for New Year’s, consumers nationwide are wondering what habits and behaviors are expected to shape the coming year and beyond. This December, Ford will be releasing its third annual trend report, Looking Further with Ford, revealing predictions about consumer habits and behaviors expected to shape 2015 and beyond.
The report highlights 10 global consumer trends for the new year and explores how Generation Z, despite being too young to be universally recognized as a traditional cohort, is shaping the world we live in today and tomorrow.
Watch my interview with Ford’s Global Trends and Futuring manager Sheryl Connelly as she highlights these themes and trends from the 2015 Looking Further with Ford Trend Book.